graphic design service visual identity xenesy design


Created by Audrey TISSERAND

Branding and Website design for a Chinese Martial Arts School: Kung Fu Bordeaux Bacalan

Creating the website for Kung Fu Bordeaux Bacalan was an exciting and inspiring project. The objective was to design a digital showcase that reflected the essence and tradition of this Chinese martial arts school, while offering an intuitive and aesthetically pleasing user interface. As a web designer, my aim was to capture the spirit of Kung Fu while providing a functional platform for students and visitors alike.

Visual and Aesthetic Analysis

To create the branding for this martial arts school, I used a harmonious, soothing color palette, dominated by red, black and white tones. These colors are not only traditional but also symbolic, representing passion, discipline and purity. Red, for example, evokes energy and vitality, key elements in martial arts. Elegant, legible typography adds to the traditional ambience, while ensuring optimum legibility.

Functionality and Ergonomics

Each section of the site has been designed to offer fluid, intuitive navigation. Information on courses, teachers, the photo gallery and contact options are all easily accessible from the main menu. This clear, concise structure enables users to quickly find the information they're looking for, enhancing the user experience.

Ambiance and UX Design

The overall feel of the site aims to immerse visitors in the world of traditional Kung Fu. High-quality images, detailed descriptions of courses and teachers, and student testimonials help to create an emotional connection with visitors. What's more, the responsive design ensures that the site is accessible and attractive on all devices, including smartphones and tablets.

SEO Optimization and Performance

To maximize the site's visibility on search engines, particular attention was paid to SEO optimization. Meta tags, descriptions, and the strategic use of relevant keywords such as "Chinese martial arts school", "Kung Fu Bordeaux", and "Tai Chi classes" were integrated. This enables the site to position itself effectively in search results, attracting more visitors and potential students.

In conclusion, the creation of the showcase site for Kung Fu Bordeaux Bacalan reflects not only my web design skills but also my ability to capture and convey the essence of unique brands. This project is a testament to my commitment to providing high-quality web solutions, tailored to the specific needs of each customer. To find out more about this project, visit Kung Fu Bordeaux Bacalan.

project graphic design branding kung fu website
project graphic design branding martial arts website
project graphic design branding martial arts website
project graphic design branding kung fu website
project graphic design branding martial arts website
graphic design branding kung fu website

Raise Your Brand

Discover GRAPHICS by XENESYthe graphic and web design agency that turns your visions into reality. Headed by Audrey TisserandA graphic design expert and creator of brand universes since 2018, our agency stands out for its unrivalled creative and strategic approach, dedicated to the success of your project.


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We sculpt your visual identity to perfectly reflect the essence of your brand. Every element, from the logo to the colors and typography, is meticulously designed to create a coherent and memorable image. Treat yourself to a high-end service with meticulous follow-up, ensuring that every detail meets your expectations.


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We transform your vision into a powerful digital presence. From visual strategy to final layout, we take care of every step of your website's creation, with attention to the smallest detail. Our websites are designed to increase your visibility, build customer loyalty and boost your sales. Take advantage of our tailor-made support for an exceptional online experience.


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Our communication and packaging solutions are designed to captivate and convince. Every medium, from business cards to flyers, banners and labels, is designed to reflect your identity in an impactful way. We support you from the choice of medium to the development of the visual concept, ensuring consistency and optimum effectiveness in your communications.


What makes our agency so popular

  • Creativity and precision We combine art and technology to create designs that are not only aesthetically pleasing but also strategically powerful.
  • Tailor-made approach Every project is unique and receives special attention, from conceptualization to realization, to ensure that your specific needs are fully met.
  • Customer satisfaction comes first Your satisfaction is our top priority. We are committed to exceeding your expectations at every stage of the creative process.
  • Top-of-the-range services We offer top-quality services, with detailed follow-up and personalized support for every customer.
visual identity

visual identity

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web design

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