Creation of a Visual Identity for a Traditional French Restaurant

As a graphic designer and founder of GRAPHICSI had the pleasure of collaborating with the restaurant "Côté Balcon" to create a unique and coherent visual identity and great communication support. The project included designing the logo, exterior signage, business cards, menus and staff aprons. My main objective was to reflect the restaurant's elegance and charm, while ensuring a harmonious and recognizable visual identity.

Choice of Colors and Typography

For this project, I opted for a sober, elegant color palette, mainly in black and white. These color choices perfectly reflect the restaurant's traditional, sophisticated ambience. Black and white add a timeless, chic touch, which is ideal for an establishment that wants to stand out for its elegance. As for the typography, I chose a classic, refined typeface, which adds a touch of distinction and professionalism to all the communication materials.

Logo and Exterior Sign Design

The logo is the central element of the restaurant's visual identity. I designed a logo that depicts a terrace scene with tables and chairs under a parasol, symbolizing the friendly, relaxed experience that "Côté Balcon" offers its customers. This visual is not only welcoming, but also evokes the French art of living. The outdoor sign, featuring this logo, is designed to be instantly recognizable and eye-catching to passers-by, while blending harmoniously into the surrounding urban landscape.

Creation of communication media

Business cards and menus are essential elements for any business, and I made sure they perfectly reflected the restaurant's identity. What's more, the business cards are simple yet elegant, with the logo and contact information prominently displayed. The menus, meanwhile, are designed to be easy to read yet aesthetically pleasing. I used clean lines and a balanced layout to create a sense of sophistication and clarity.

Staff uniforms

Finally, staff aprons proudly display the "Côté Balcon" logo, reinforcing the restaurant's visual identity. These uniforms help create a consistent, professional brand image, while adding a touch of elegance to the service.

In conclusion, creating the visual identity for "Côté Balcon" was a rewarding experience. Every element, from the logo to the menus, was carefully designed to reflect the essence and values of the restaurant. If you're looking for an online graphic design agency capable of transforming your company's visual identity, don't hesitate to contact me. My personalized approach and attention to detail will ensure that your brand stands out in a memorable and elegant way.