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Created by Audrey TISSERAND

Creation of a Visual Identity for a Traditional French Restaurant

As a graphic designer and founder of GRAPHICS, j’ai eu le plaisir de collaborer avec le restaurant « Côté Balcon » pour créer une identité visuelle unique et cohérente et de super support de communication. Ce projet comprenait la conception du logo, de l’enseigne extérieure, des cartes de visite, des menus et des tabliers du personnel. Mon objectif principal était de refléter l’élégance et le charme du restaurant tout en garantissant une identité visuelle harmonieuse et reconnaissable.

Choice of Colors and Typography

For this project, I opted for a sober, elegant color palette, mainly in black and white. These color choices perfectly reflect the restaurant's traditional, sophisticated ambience. Black and white add a timeless, chic touch, which is ideal for an establishment that wants to stand out for its elegance. As for the typography, I chose a classic, refined typeface, which adds a touch of distinction and professionalism to all the communication materials.

Logo and Exterior Sign Design

The logo is the central element of the restaurant's visual identity. I designed a logo that depicts a terrace scene with tables and chairs under a parasol, symbolizing the friendly, relaxed experience that "Côté Balcon" offers its customers. This visual is not only welcoming, but also evokes the French art of living. The outdoor sign, featuring this logo, is designed to be instantly recognizable and eye-catching to passers-by, while blending harmoniously into the surrounding urban landscape.

Creation of communication media

Les cartes de visite et les menus sont des éléments essentiels pour toute entreprise, et j’ai veillé à ce qu’ils reflètent parfaitement l’identité du restaurant. En plus, les cartes de visite sont simples mais élégantes, avec le logo et les informations de contact bien en évidence. Les menus, quant à eux, sont conçus pour être faciles à lire tout en étant esthétiquement plaisants. J’ai utilisé des lignes épurées et une mise en page équilibrée pour créer un sentiment de sophistication et de clarté.

Staff uniforms

Finally, staff aprons proudly display the "Côté Balcon" logo, reinforcing the restaurant's visual identity. These uniforms help create a consistent, professional brand image, while adding a touch of elegance to the service.

In conclusion, creating the visual identity for "Côté Balcon" was a rewarding experience. Every element, from the logo to the menus, was carefully designed to reflect the essence and values of the restaurant. If you're looking for an online graphic design agency capable of transforming your company's visual identity, don't hesitate to contact me. My personalized approach and attention to detail will ensure that your brand stands out in a memorable and elegant way.

graphisme support de communication restaurant blog Xenesy
graphisme support de communication côté balcon restaurant
graphisme support de communication côté balcon restaurant

Raise Your Brand

Discover GRAPHICS by XENESYthe graphic and web design agency that turns your visions into reality. Headed by Audrey TisserandA graphic design expert and creator of brand universes since 2018, our agency stands out for its unrivalled creative and strategic approach, dedicated to the success of your project.


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