graphic design service visual identity xenesy design


Created by Audrey TISSERAND

Designing an elegant visual identity for an artisan bakery

As part of a branding project for an artisan bakery, I had the opportunity to work on a rewarding and stimulating project. This bakery, which offers a warm experience for consuming viennoiseries, pastries and beverages, deserved a visual identity that reflected its authenticity and commitment to artisanal quality.

Color Analysis: Classic and Authentic Harmony

The colors chosen for this bakery's visual identity are carefully selected to evoke the authenticity and warmth of the bakery. The deep brown used in the logo and business card recalls the golden crust of fresh bread and the warm tones of the wooded interiors of traditional bakeries. This color is complemented by touches of beige, bringing a sense of simplicity and purity. Together, these hues create a welcoming, nostalgic ambience, ideal for an artisan bakery.

Elegant typography : The bakery's signature

Typography plays a crucial role in visual communication. For this project, I chose an elegant handwritten font for the bakery's name, lending a personal, artisanal touch to the visual identity. The font used is fluid and sophisticated, evoking both tradition and craftsmanship. This typography, combined with a clean design, reinforces the bakery's image of quality and refinement.

Business Card Design: A Loyalty Tool

The business card, with its neat, functional design, also serves as a loyalty card. This dual use is not only practical but also strategic, encouraging customers to return for loyalty benefits. The card's design integrates the visual elements of the logo, ensuring graphic consistency and reinforcing brand recognition. Colors and typography remain faithful to the overall visual identity, creating a harmonious and memorable user experience.

A warm and friendly atmosphere

The overall mood of the branding is warm and friendly, reflecting the experience customers can expect when visiting the bakery. The design evokes an atmosphere of comfort and quality, where every detail is designed to provide a pleasant experience. This focus on the customer experience is also reflected in the visual elements, from the logo to the communication materials, ensuring a strong, consistent brand image.

In conclusion, the branding created for this bakery perfectly illustrates a commitment to quality and authenticity. This project demonstrates not only my expertise in graphic design and logo creation, but also my ability to understand and translate a company's values through visual elements. If you're looking for a visual identity that captures the essence of your brand and effectively appeals to your target audience, don't hesitate to call on my services. Together, we can create an identity that sets you apart and strengthens your market presence.

graphic design branding bakery patisserie
graphic design branding bakery patisserie
graphic design branding bakery patisserie
graphic design branding bakery patisserie

Raise Your Brand

Discover GRAPHICS by XENESYthe graphic and web design agency that turns your visions into reality. Headed by Audrey TisserandA graphic design expert and creator of brand universes since 2018, our agency stands out for its unrivalled creative and strategic approach, dedicated to the success of your project.


Visual Identity

Sublimating your world from A to Z

We sculpt your visual identity to perfectly reflect the essence of your brand. Every element, from the logo to the colors and typography, is meticulously designed to create a coherent and memorable image. Treat yourself to a high-end service with meticulous follow-up, ensuring that every detail meets your expectations.


Website & Webdesign

Digitalize your concept on the web

We transform your vision into a powerful digital presence. From visual strategy to final layout, we take care of every step of your website's creation, with attention to the smallest detail. Our websites are designed to increase your visibility, build customer loyalty and boost your sales. Take advantage of our tailor-made support for an exceptional online experience.


Communication & Packaging

Expand your customer network

Our communication and packaging solutions are designed to captivate and convince. Every medium, from business cards to flyers, banners and labels, is designed to reflect your identity in an impactful way. We support you from the choice of medium to the development of the visual concept, ensuring consistency and optimum effectiveness in your communications.


What makes our agency so popular

  • Creativity and precision We combine art and technology to create designs that are not only aesthetically pleasing but also strategically powerful.
  • Tailor-made approach Every project is unique and receives special attention, from conceptualization to realization, to ensure that your specific needs are fully met.
  • Customer satisfaction comes first Your satisfaction is our top priority. We are committed to exceeding your expectations at every stage of the creative process.
  • Top-of-the-range services We offer top-quality services, with detailed follow-up and personalized support for every customer.
visual identity

visual identity

Let us enhance your visual universe to help your company evolve and appeal to your customers.

Read more
web design

web design

Cross physical boundaries by digitizing your concept, gain visibility, build customer loyalty and boost sales.

Read more
Communication support

Communication support

Accentuate your identity with specially designed materials.

Read more