Creation of the branding for Luminance: Une Boutique Ésotérique et Salon de Thé

At GRAPHICS by XENESYwe had the honor of working on the branding for Luminancea future esoteric boutique that combines the pleasures of a tea room. This unique project required special attention to capture the spiritual and magical essence of the business, while creating a harmonious and captivating visual experience.

For this project, we chose a specific color palette

that evoke both mysticism and warmth: #deb887 (pale gold), #181727 (deep black), #A07660 (copper), and #ffffff (pure white). Pale gold and copper add a touch of luxury and magic, while deep black and pure white create an elegant, timeless contrast. These colors are carefully balanced to give a feeling of mystery and invitation, ideal for an esoteric boutique.

Typefaces

used are Cinzel for titles and subtitles, and Montserrat for body text. Cinzel is a classic, elegant font inspired by Roman inscriptions, adding a touch of solemnity and mysticism. MontserratLuminance, a modern, clean typeface, ensures perfect legibility and visual balance. Together, these typefaces create a strong, distinctive identity, in perfect harmony with Luminance's spiritual theme.

The overall mood of the visual identity

is designed to reflect a spiritual and magical style. Graphic elements, such as illustrations of crystals and esoteric symbols, reinforce this atmosphere. The finely drawn logo incorporates these elements to symbolize the very essence of Luminance: a space where magic and spirituality meet, inviting customers to explore, learn and relax.

As a graphic designer specializing in logos and visual identitiesmy goal is to bring your vision to life. For LuminanceI created a visual identity that not only catches the eye, but tells a story. Every color, typography and graphic element was carefully selected to capture the essence of this esoteric boutique and tea room. This attention to detail ensures that Luminance will stand out and attract a clientele in search of authenticity and magic.

Visit creation of visual identities is essential for any company seeking to establish a strong market presence. Whether you're a small, medium-sized or large companiesor a physical or digital entrepreneur, at GRAPHICS by XENESYWe put our expertise at your service to enhance your brand. If you're looking for a online graphic design agency capable of transforming your ideas into a coherent and captivating visual identity, don't hesitate to contact us to discuss your specific requirements.

With every project, our mission is to create unique, engaging designs that faithfully reflect the essence of your brand. The branding we designed for Luminance is a perfect example of this: a harmonious fusion of rich colors, elegant typography and magical graphic elements, designed to seduce and retain a clientele in search of spirituality and quality.