Creation of a Creative Logo Collection: "Jeu d'image

As a passionate graphic designer, I recently launched a project called "Jeu d'image". This logo collection stands out for its innovative and playful approach to design, where each logo visually integrates a key element by replacing a letter of the word with a relevant drawing like an image game. This concept plays with typography and images to create logos that are both intelligible and visually appealing. Here's a detailed analysis of each logo in this collection, highlighting color choices, typography and overall style.

Logos Analysis: A Fusion of Typography and Images

1. Tree The "Tree" logo uses an elegant, flowing typography for the word "Tree", where the letter "T" is replaced by a drawing of a tree. The tree is drawn with detailed branches, evoking nature and growth. The dominant colors are shades of brown and green, symbolizing earth and plant life. This combination of classic typography and naturalistic drawing creates a harmonious and meaningful logo.

2. Pink For the "Pink" logo, the letter "I" is replaced by a red rose. The typography used is fine and delicate, contrasting beautifully with the bright color of the rose. The red of the rose adds a vibrant touch, while the rest of the text in black creates a visual balance. This logo plays on femininity and delicacy, yet is bold in its use of color.

3. Bear In the "Bear" logo, the letter "O" is replaced by a stylized bear's head. The typography chosen is round and thick, evoking the bear's robustness and gentleness. Black is the predominant color, conveying a sense of strength and simplicity. This logo is both amusing and instantly recognizable, thanks to the shape of the bear's head, which blends perfectly into the word.

4. Globe The "Globe" logo replaces the letter "O" with a drawing of a globe. The typography is fine and elegant, highlighting the detail of the globe. Brown and beige colors dominate, evoking adventure and discovery. This logo reflects a global vision and openness to the world, while remaining clear and legible.

5. Mocha Moka: For the "Moka" logo, the letters are arranged in word game boxes, and the letter "O" is replaced by a cup with a sloth bathing in coffee. The typography is inspired by the style of board games, with soft colors and rounded shapes. Shades of green and brown are reminiscent of coffee, bringing a feeling of comfort and warmth. The logo is playful and immediately evokes the world of coffee.

The Importance of Color and Typography

The choice of colors and typography is crucial to the creation of this logo collection. Each logo uses a specific color palette to reinforce its message and visual identity. The typefaces selected are also adapted to complement the graphic elements, ensuring optimal legibility while integrating the visual elements seamlessly. 

A Playful and Creative Style

The overall style of the "Jeu d'image" collection is playful and creative, while maintaining a certain sophistication. The visual elements are integrated into the words in such a way as not to disrupt legibility, while adding an intriguing visual dimension. This style is perfect for brands looking to stand out with original, memorable logos. If you're looking for a visual identity that captures the essence of your brand and attracts attention, don't hesitate to call on my services. Together, we can create an identity that sets you apart and strengthens your market presence.