Xenesy

graphic design service visual identity xenesy design

PERFUME LABEL
SAAD AL HASHEMI

Created by Audrey TISSERAND
GRAPHICS by XENESY

Perfume Label Design for Saad Al Hashemi: An Arabian Luxury Perfumery

At GRAPHICS by XENESYWe recently had the opportunity to work on a major project: the creation of labels for the prestigious Arabian luxury perfume brand, Saad Al Hashemi. This project required careful attention to detail, to the culture and expectations of each fragrance, to create a refined and distinctive visual identity.

For this project, I designed 11 labels unique, each meeting specific requirements based on the fragrance's notes, the effigy for which it is created, its origin, and its destination.

For example, the Beatus Arabiadesigned for a prince, features royal motifs and elegant colors. Al Najlahcreated for a princess, features soft shades and delicate patterns to evoke grace and elegance.

These labels are not only visual works of art, but also essential elements of the fragrance sensory experience.

The inspiration for each fragrance label for Saad Al Hashemi comes from the distinct characteristics of the perfumes.

Waqarthe number one in the range, has been particularly refined to represent the excellence and supremacy of this fragrance. Rich colors and intricate patterns evoke nobility and prestige. Likewise, Al Farisiwith its Persian motifs, takes users on a cultural journey through the Middle East. For BagatelleDesigned for a retro cabaret, the label uses vintage visual elements to capture the spirit of glamour and nostalgia.

Colors and typography play a crucial role in the creation of these labels. Color palettes range from luxurious gold to elegant black, to rich hues such as deep red and royal blue. These color choices are designed to reflect the sophistication and exclusivity of each fragrance. The typefaces used also vary to suit the character of each fragrance: classic, elegant fonts for royal fragrances, and more modern, bold styles for fragrances aimed at a young, dynamic clientele.

Each label is a harmonious combination of colors, typography and motifs that create an overall ambiance of luxury and tradition.

For example, Head to headdesigned for a young woman invited by her fiancé to a chic restaurant, uses soft colors and romantic motifs to evoke intimacy and elegance. Al Hetheendesigned for men, uses darker tones and bold patterns to represent strength and virility.

As a graphic designer specializing in labels and packagingMy aim is to capture the essence of each product while creating a coherent and attractive visual identity. The work carried out for Saad Al Hashemi illustrates this approach perfectly: each label tells a unique story, reflecting the fragrance's distinct characteristics while blending harmoniously with the brand's image.

For any company looking to stand out with a strong, distinctive visual identity, GRAPHICS by XENESY offers custom label and packaging design services. Our expertise in graphical design guarantees results that captivate and retain your customers. If you have a project in mind, don't hesitate to contact us to discuss your needs and find out how we can help you enhance your brand with exceptional, made-to-measure design.

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GRAPHICS
Raise Your Brand

Discover GRAPHICS by XENESYthe graphic and web design agency that turns your visions into reality. Headed by Audrey TisserandA graphic design expert and creator of brand universes since 2018, our agency stands out for its unrivalled creative and strategic approach, dedicated to the success of your project.

 

Visual Identity

Sublimating your world from A to Z

We sculpt your visual identity to perfectly reflect the essence of your brand. Every element, from the logo to the colors and typography, is meticulously designed to create a coherent and memorable image. Treat yourself to a high-end service with meticulous follow-up, ensuring that every detail meets your expectations.

 

Website & Webdesign

Digitalize your concept on the web

We transform your vision into a powerful digital presence. From visual strategy to final layout, we take care of every step of your website's creation, with attention to the smallest detail. Our websites are designed to increase your visibility, build customer loyalty and boost your sales. Take advantage of our tailor-made support for an exceptional online experience.

 

Communication & Packaging

Expand your customer network

Our communication and packaging solutions are designed to captivate and convince. Every medium, from business cards to flyers, banners and labels, is designed to reflect your identity in an impactful way. We support you from the choice of medium to the development of the visual concept, ensuring consistency and optimum effectiveness in your communications.

 

What makes our agency so popular

  • Creativity and precision We combine art and technology to create designs that are not only aesthetically pleasing but also strategically powerful.
  • Tailor-made approach Every project is unique and receives special attention, from conceptualization to realization, to ensure that your specific needs are fully met.
  • Customer satisfaction comes first Your satisfaction is our top priority. We are committed to exceeding your expectations at every stage of the creative process.
  • Top-of-the-range services We offer top-quality services, with detailed follow-up and personalized support for every customer.
visual identity

visual identity

Let us enhance your visual universe to help your company evolve and appeal to your customers.

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web design

web design

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Communication support

Communication support

Accentuate your identity with specially designed materials.

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