Creation of a Unique Logo for Fil d'Amazone: A Boutique for Handmade Clothing

At GRAPHICS by XENESYWe recently had the honor of working on a logo and visual identity project for Amazon threada handmade clothing boutique specializing in unique pieces for women, children and baby toys. The challenge was to capture the essence of the company's Amazonian origins, while highlighting its artisanal know-how. 

A logo evocative of Amazonia and traditional craftsmanship

The Amazon thread had to embody two essential elements: the Amazon, the designer's place of origin, and craftsmanship. To achieve this, we opted for a design featuring a needle and sewing thread forming a leaf, symbolizing the lush nature of the Amazon. This graphic representation harmoniously blends craftsmanship and the brand's cultural origins, creating a unique and memorable visual identity.

A palette of natural, soft colors

The colors chosen for the logo and visual identity of Amazon thread are soft and natural, with shades of green (#a0c1b8) and white (#ffffff). These colors evoke serenity, nature and purity, values that the brand wishes to convey through its creations. Green also symbolizes the connection with nature and Amazonian origins, while white represents the simplicity and elegance of handcrafted design.

Typography and Style

To reinforce the visual identity of Amazon threadWe've chosen elegant, legible typography. The main typeface used is a handwritten font that recalls authenticity and craftsmanship, while the secondary fonts are simple and modern, ensuring optimal legibility on all media. The whole typographic composition contributes to creating a warm and welcoming atmosphere, in perfect harmony with the brand's values.

A coherent and distinctive visual identity

The visual identity of Amazon thread is deployed on a variety of media, including labels, packaging, bags and business cards. Each element has been carefully designed to reflect the uniqueness and quality of handmade products. Clothing labels and fabric bags, for example, proudly display the logo, guaranteeing immediate brand recognition. Packaging, meanwhile, is designed to offer an exceptional customer experience, highlighting the care given to every detail.

As a graphic designer specializing in logos and visual identitiesMy aim is to capture the essence of each brand while creating a coherent and attractive visual identity. The work I did for Amazon thread illustrates this approach perfectly: each design element tells a unique story, reflecting the brand's distinctive characteristics while blending harmoniously into the overall image.

For any company looking to stand out with a strong, distinctive visual identity, GRAPHICS by XENESY offers custom logo creation and branding services. Our expertise in graphical design guarantees results that captivate and retain your customers. If you have a project in mind, don't hesitate to contact us to discuss your requirements and find out how we can help you enhance your brand with exceptional, bespoke design.